Affiliate marketing has become all the rage in modern times. It’s quickly become a popular way for people to make extra money from their website or blog. The concept is incredibly simple, which is what entices people to do it. Essentially, you work with other companies to advertise their products or services and receive money when someone makes a purchase or completes a desired action after being referred through you.
The flow goes a little something like this; a company provides you with a link, you incorporate that link on your website somehow, visitors click your link and make a purchase, you get a cut of the money.
It’s not rocket science, but there are definitely some rules and advice you should follow to boost your income via affiliate marketing.
Join An Affiliate Network
The first thing you’ll realise is that finding companies to work with and promote is easier said than done. Unless you have a large online following, businesses won’t go out of their way to contact you. Likewise, you’ll have a low success rate if you contact them directly. For people starting out, your best bet is to join an affiliate network. A network makes life easier for you as you don’t have to go out of your way to search for affiliate partnerships.
Promote Companies That Align With Your Brand
Most affiliates are bloggers looking to make extra money from their website. As such, you need to be careful with the links you choose to promote. No matter who you are, you should have a personal brand or at least a target audience for your website. It doesn’t make sense to promote businesses that don’t align with your brand or audience. You will get far more clicks if you choose links that are relevant to the content on your website. Otherwise, you look like a sellout, and hardly anyone will click your affiliate link, with much of your traffic deciding to leave your site too.
Make The Links Attractive
Affiliate marketing is all about convincing people to click on your affiliate link. What’s more, you need to ensure that you secure commission by getting people to complete the desired action after clicking your link. So, the aim is to make the link attractive and convince your audience that completing the action will benefit them. This is why it’s so important to choose the right affiliate links so you can tailor your content to it. Links are best used in blog posts where you give your audience content to consume that connects to the link. The more attractive the link seems, and the more beneficial it appears to users, the more clicks and commission you end up with.
When used properly, affiliate marketing will bring a welcome addition to your regular income. Make sure you find an affiliate network, choose the right links, and make them as clickable as possible. Then, sit back, relax, and watch your income rise.