Business Tips

Affiliate marketing is a very popular way to make a passive income, but it is not as easy – or as passive – as you might think. If you want to use affiliate marketing to boost your product or become an affiliate marketer yourself, you will need to think carefully about what your goals are […]

Are you thinking of starting up your very own affiliate marketing business? Or maybe you already own one and want to know how you can better organise it to make your business run more efficiently and effectively. Well, if this sounds like you then you have come to the right place! In this article, we […]

Initially built as a ‘fun’ and ‘creative’ app for kids, Instagram has quickly outgrown its original purpose and has developed into a serious digital marketing platform, used by businesses and influencers alike. It’s become a popular tool for content marketing, networking and audience building, which is what has made it one of the most popular […]

As the owner of a website, you should not underestimate how crucial having a fast loading website actually is, with 47% of people expecting a website to load in under two seconds. Should a website not load quickly enough, 40% of people would abandon it. A 2010 study conducted by a specialist called Gomez, found […]

Most marketing experts agree that Facebook is the king of Pay Per Click advertising platforms. After all, the social media site is used by over 1.45 billion people every single day. Meanwhile, a host of filters and parameters allow advertisers to target specific demographics as well as a universal audience with incredible accuracy. Frankly, this […]

Email marketing is still easily one of the most effective ways to lead potential customers to converted sales, which is why it should always form an integral part of your online strategy. Before sending out those eye-catching newsletters and promotions, however, you’ll need to get subscribers. Sadly, without anybody to receive and read them, those […]

If you run a business or you’re a blogger or social influencer, it’s hugely beneficial to have access to apps and platforms that measure how well your website is performing. To succeed, you need consumers or readers to be able to find your website and to make a decision to spend time reading the content […]

Social media is now a crucial arm of the digital marketing strategy of just about any business. Beyond being a great platform for distributing content and offering support to customers, it can also be an effective tool for driving sales. Here, we’re going to look at the strengths of each platform, and how they can […]