To get your blog online, you need a web host and a domain name. SiteGround and Bluehost are two great web hosting companies you can use to get your blog online.
Below are the two leading content management platforms you can download for free that can help you easily run and manage your blog online. Both these platforms are massively customisable.
WordPress is a free piece of software you can use to create a beautiful blog or website. A massive 28% of the web uses WordPress.https://www.wordpress.org
The flexible platform empowering website creators, Joomla is an award-winning content management system.https://www.joomla.org
Installing your blog platform can require a bit of technical knowledge. If you have gone with a web hosting company like SiteGround or Bluehost (that we mentioned above), these make it very easy to install WordPress (can be done in just a couple of clicks). Alternatively, you can check out guides for both platforms below.
Deciding what your blog is about is probably the most important step. It needs to be something that you have an interest and a passion for, whilst also something with enough interest for you to drive enough traffic to your blog and monetise it.
Have an interest in fitness, healthy food, or beauty products? You could start a blog about any of these topics and there is a huge amount of products you could find affiliate links for. On WOW TRK we have a category dedicated to all the Health and Beauty offers we have available that you could promote within the content of your blog.
You could start a blog detailing ways to save money, listing the best deals you have found online or talking about specific money-saving tips you have found. There are several money saving blogs around, but people are always looking for more ways to save money!
Got an interest in fashion? You could start a blog talking about the latest fashion trends, tips on great value outfits, and more. Most of the leading clothing and fashion websites are running affiliate programmes, so you can easily monetise fashion content with relevant offers for your readers.
Your blog could be about the latest technology released, or could be focused on specific technology. For example, you might have a blog that focuses just on iPhone apps, or more general Apple products. Finding a niche that is less competitive might be a better approach though. For example, when a new tech product is going to be released, you could be one of the first sites blogging about this upcoming product. Once it is released, you could write about the features of the new tech item.
There are 2 main ways that you can monetise a blog.
You can do this either by displaying ads on the blog near the content or by inserting links within the content.
You can link specific product mentions or website mentions in your articles to affiliate links. If you mention a brand, you could link this to the brand’s website using an affiliate link. You may also want to mention specific offers in your content and then link to them. For example, say there is a relevant competition offer for your audience, you may wish to write about it and link to this in your article.
You can place banner or text ads on your website to monetise your blog, though you may prefer to use ‘in content’ text links instead. Alternatively, you may prefer to do both in order to maximise revenue, it’s up to you- what you prefer, and what you think your visitors will be happy with. WOW TRK offers a free WordPress plugin to easily add banner ads to your website.
SEO (Search Engine Optimisation) is about optimising your website to rank well on search engines such as Google. If you decided to go ahead with WordPress for your blogging platform, we recommend installing the 2 free plugins below on your website to help with SEO.
Yoast SEO is the most comprehensive SEO plugin available for WordPress. This plugin will help you to increase traffic from search engines.
Jetpack is a free plugin from the people who created WordPress.com. The plugin helps to keep your site secure, engage your readers, and more.
By this point, you should know how to set up a blog online, how to monetise it, and how to do some basic SEO optimisation on the website. You can sign up for our newsletter below to get more tips and advice on making money from blogging.
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