A Beginners Guide To Twitter Ads

Posted on May 15, 2014

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We all know how lucrative online advertising can be these days, which is why so many of us spend thousands on it each year. Even so, some avenues are a little more fruitful than others, and until recently, Twitter really wasn’t that good. However, this has now changed thanks to updates and an improved service, so more and more people are looking towards this social network. With that in mind, today we’re going to take a quick look at what you need to do to get involved. While this is only a beginners guide, there should be enough information to help you make your first steps. Obviously. you’ll need to look a bit further if you want to know how to get the most for your money, but to be honest, it’s all pretty self explanatory.

Promote Your Account

Twitter currently offers a service that allows you to promote your account under certain keywords. This means that your page will come up at the top of lists. So, if someone searches for “plumbers Birmingham” and you provide this service, yours would be the first name they come across. While this doesn’t generally create that many leads or sales, it will help to increase your following. You never know; at some point in the future, all those new followers might need one of your products or services, and they’ll know exactly where to look.

Promote Your Tweets

Let’s presume you own an affiliate site that deals with listing children’s toys, and let’s also presume there has been some major news story today about how some childrens toys are actually unsafe for the little ones. You could write a blog post for your site explaining your opinion on the matter, tweet this out and then promote the tweet. Not only will this bring lots of interested people to your website, but it will also mean you become part of the discussion, and so thousands of new potential customers could encounter your brand for the first time.

Promote A Trend

When anyone logs into their Twitter account, they’ll see a list of trending topics on the left hand side of their screen. This tells people exactly what others are tweeting about at the current time. So, if you want to start a conversation about something related to your website or business, it might be wise to promote a trend. This is a cost effective way of getting noticed, and encouraging people to start tweeting about a subject of your choosing. Just make sure you think your idea through properly, as no matter how much money you spend, you probably won’t get the level of interaction you desire unless you approach the issue in the right way. Think about your angle!

Well, now you’ve read through my beginners guide to Twitter ads, you should be in the best position to get started with your new campaign. Just ensure you do some more research before spending thousands on a promoted post, tweet or trend, as you want to guarantee you get the best response.

Thanks for reading!

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