Archives: FAQs

An affiliate offer may display a cap on a network or program’s platform. This is usually based on the amount of conversions delivered or the … .

If an affiliate program states that the payable action is on a SOI (Single Opt In) basis, this means the user must sign up to the offer … .

Some affiliate offers may state that the offer pays on a DOI basis. DOI (Double Opt In) means the user must sign up and verify … .

PPV traffic simply means ‘pay per view’ traffic. As an affiliate this would mean you are paying each time an advertisement is displayed to a … .

CR stands for Conversion Rate. CR simply means the average Conversion Rate. The idea behind CR is to give you an idea on how the offer is … .

Affiliate offers pay in a variety of ways, the terminology of payouts can be quite confusing at first. We breakdown some of the most common … .

When looking at an affiliate offer to promote in the restrictions of the offer it may state “No content locking”. This means you can’t incentivise … .

PPL stands for Pay Per Lead, it is another name for Cost Per Lead (CPL). Generally Advertisers tend to use this term more than Affiliates, … .

EPC stands for Earnings Per Click. Some affiliates (and advertises) new to the industry sometimes confuse this, thinking this means the offer will pay X per … .

PPC traffic simply means ‘pay per click’ traffic. You may see some networks or programs state they allow or don’t allow PPC traffic. An affiliate … .