Why you need it
Third-bodies like Google and Apple also require privacy policies on your website. Without them, your site might not get listed on search engines at all, making them impossible to find. Alongside privacy policies, search engines and third parties also place some importance on the presence of SSL security protocols.
· Introduction: Tell visitors a little bit about the website/organisation and any special conditions for collecting information (if users are under 16, for instance)
· What information is collected: Even if the forms on the site make it obvious what information you’re collecting, you should state it clearly. Bear in mind the information that your servers might collect automatically, like site usage activity and IP address.
In order to make the policy as transparent as possible, you also need to include contact details so that users can get in touch if they have a query. This should include both an email address (or online form) and a real-world address.