When the time comes for you to take your website to the next level, you’ll probably want to come up with ways to make it sustainably profitable. One of the best ways to do that is to find sponsors and advertisers who are interested in working with you. It can be difficult to know where to start with finding them but the guide below will help you.
Provide a Professional Media Kit on Your Website
A media kit outlines everything sponsors and advertisers need to know about working with your website. It’s a good idea to have a media kit in place if you’re serious about attracting new sponsors because no one will want to sponsor you without knowing the facts. Provide things like audience data and stats so that sponsors know what they’re getting for their money.
Take a look at WOW TRK’s Media Kit for advertisers here to give you an idea of what a media kit looks like. An easy way to design a great looking Media Kit for free is to use Microsoft Powerpoint or Google Slides. Both of these let you design the pages of a Media Kit as a slideshow but you can then simply export it as a PDF just like the WOW TRK example linked above.
Ensure Your Website is Designed Professionally and Looks the Part
Your website needs to look professional in order to be appealing to advertisers and sponsors. If it looks haphazard or like it was designed in 1998, no one’s going to want to work with you. So, ensure your website is designed to a professional standard and looks like the kind of site businesses would want to be associated with.
You also want to ensure your website is responsive. Potential sponsorship deals or advertisers looking to buy ads could be browsing sites on their mobile or tablet and you want to ensure your site looks great on all these devices.
Make it Clear That Sponsors Are Welcome
You could also add a page on your website making it clear that you’re looking for sponsors and advertisers and that they can get in touch if they’re interested in working with your site. That way, everyone will know that you’re open for business and willing to listen to proposals.
Once you have made this page for your website you could put a link to this page in the footer of your site saying something along the lines of “Advertise on this site”.
Provide Lots of Relevant Information to Potential Sponsors and Advertisers
As well as the information mentioned in your media kit, you should make it as easy as it can be for potential sponsors and advertisers to understand how the partnership will work. Be communicative and let them ask as many questions as they want. That way, they’ll feel comfortable with the situation and won’t’ suspect that you’re trying to hide something about what’s really on offer.
Achieve a Good DA Score
A Domain Authority (DA) check tells everyone how strong your website it is and how relevant it is within its specific niche. It’s a search engine ranking score and it’s something that website sponsors and advertisers will want to see before they decide to start working with you. Ensure it’s as good as it can be before you begin looking for those sponsors.
You can check your DA score using Moz’s Link Explorer.
Interact with Interested Parties
When someone sends you an email or a press release, interact with them. Even if you don’t think they’ll be suitable for your site, it never hurts to make connections and discuss options with people. They might have other contacts that they can refer you to. So, never pass up an opportunity to interact with people interested in advertising with you.
Be sure to make the most of the ideas above and don’t forget to exploit any corporate connections you already have. Reigniting old relationships or exploiting current ones is often easier than finding new sponsorship partners, so take advantage of that if you can.