When we talk about an ‘authority figure’ in affiliate marketing, we mean a brand that is trusted as a respectable source for information, ideas or entertainment. Authority figures usually hold a lot of influence online, therefore making them ideal for gaining the trust of potential customers. Consumers are a lot savvier than they once were, they are less trusting and they are better informed about who to trust online.
You yourself will know which brands, or public figures you hold in high regard and the reasons for that. As a brand, you don’t suddenly become an authoritative voice overnight. Having said that, there are certain things you can do to keep you on track.
Build a Social Media Following
A social media fan-base size is one way people determine your online reputation. A large fan-base encourages trust and respect in people who are learning about you for the first time. One of the first things you should do is focus on this following. If you review products/services as an affiliate it becomes even more important. As a reviewer, you need to gain the trust of a visitor almost immediately.
Research As If You Had an Exam
Your website should speak for itself. If you want to be an authority you need to have the very best information surrounding your niche. Not only this, it needs to be up-to-date and you need to be the first one to share information about industry news. For example, if you’re a fashion and beauty blogger you need to know all about the latest trends and the hottest styles every week. To become an industry leader, you need to do your research, in-depth and on a regular basis.
Write For Other Websites
Start searching for guest blog opportunities. A guest blog is a written article that you provide for another website. You will be acknowledged as the author and in return, you will earn a link back to your own website. This type of backlink is ideal for SEO, provided you are writing for other high-quality sites. It also helps build your authority because you’re providing relevant information that will be viewed by a wider audience.
This also links in with social media, the brand you have written for might tweet or post about your article with reference to your own social channels. Again, this helps towards your social following and validity as a source of information.