When you’re running an affiliate website, you obviously want to monetize your site in as many ways as possible. Doing so can be tricky, and lots of people ponder whether or not it makes sense of them to add display ads to the site. If that’s something that you’re considering, you’ll want to read the guide below.
We’re going to look at the pros and cons of display ads and what you’ll want to keep in mind as you make this decision for your affiliate website. So read on and find out more.
What is display advertising?
Before diving into the pros and cons, it’s important to note what display advertising is and how it benefits bloggers. Essentially, it’s the buying and selling of digital ad space. Publishers can section off areas of their website to sell to advertisers who want to display ads to an online audience. Although publishers can take a traditional approach, such as locating buyers and negotiating prices, most opt to join an ad network that will do the heavy lifting.
Unlike affiliate earnings, a user doesn’t need to purchase a product for you to earn—making it an easier way to make money! Instead, ad earnings can be made by interaction with the ad (such as a click) or a view (impression). Additionally, the more premium the space ( relevant audience, high engagement, high traffic, etc.), the better the profits.
The Pros of Display Ads
An Additional Revenue Stream
The most appealing reason to add display ads to your affiliate website is that you’ll add a new stream of revenue to the site. This goes above and beyond simply earning more money, although you’ll certainly be able to do that. It’s also about diversifying your income streams, making them more stable and secure going forward.
A More Highly Monetized Affiliate Website
Better monetization on your website means that your website is not only earning you more money in real time but also that the website will be worth more money in the future. You might not have plans to sell the website right now, but that’s something that might change in the future. And when the time comes, you’ll be able to demand a larger fee for it when you do sell.
No Negative Impact on the User Experience
Display ads don’t need to impact the user experience at all when they’re implemented correctly. That means you can start earning more money without negatively impacting the experience visitors to your website have. They can be implemented in a way that’s not at all intrusive, and that’s what you should be aiming for.
The Cons of Display Ads
People Can Use Ad Blocking Tools
Unfortunately, people don’t have to view the display ads on your website and can get around them with an ad blocker, and that’ll obviously impact the amount of money you earn from those ads. But that’s just a fact of life and, realistically, most people don’t go to the whole effort of installing and using an ad blocker to browse the internet.
Changes to the Aesthetics of Your Website
One thing that you can’t escape is the fact that the way your website looks will change if you add lots of new adverts to it. That’s just the way it is. Of course, that might not be something that matters much to you at all but it’s definitely a tradeoff and something you’ll have to take into account. It’s up to you to decide if the appearance of the website or the chance to make money matters more to you.
How to Start with Display Ads
Integrating display ads onto your affiliate website is as simple as joining an ad network—which there’s no shortage of. A typical starting place for most beginning publishers is Google AdSense. They offer a streamlined, hands-off approach that makes earning easy.
However, if you’re serious about earning and balancing two revenue streams, it’s critical to consider an ad management platform. Unlike other networks (AdSense included), a full-service ad management platform will optimize your ads and website’s performance. So you’ll never deal with poor user experience, slow-load pages, or any other elements hindering your earnings.
If you’re thinking of making use of display ads on your affiliate website, be sure to get help from professionals who know what they’re doing. Newor Media is a popular full-service ad solution for publishers hitting 30,000 unique impressions per month. You can connect with a dedicated specialist or check out their free earnings calculator to gauge what you could be earning.