Choosing The Right CPA Affiliate Network

Posted on Nov 15, 2016

It’s difficult to know what to expect from an affiliate network if you’ve never joined one before. It’s a challenge comparing different elements when you’re not sure what to look for. Hopefully the following tips will give you a better idea about choosing the right CPA network to promote your business with.

A Large Active Affiliate Base

The first thing you’ll want to know before joining a network, are there enough active affiliates ready to start promoting your offer? Not only this, but are they a high quality of affiliate?

How can you find out this information? The first thing to look for is does the affiliate network have a solid vetting process for new affiliate applications? If this isn’t made clear, contact the network to find out their typical process. Here at WOW Trk we manually check each application’s address as well as checking for a high quality website or place of promotion.

Quick Response & Excellent Service

If you require amendments or special changes to sit inline with your promotions, you need to be confident the network can cater to those needs. Where creatives need updating, commissions need reviewing, or you’d just like to check-in with the network, it’s all made that bit easier with quick responses. Typically, this isn’t something you can always gauge before you actually join as an advertiser. We can only speak for WOW Trk when we say, we’re always just a phone call away, ready to take action and support your affiliate marketing efforts every step of the way.

Good Affiliate Support

Not only is it important to be supported as the merchant, you also need to know the affiliate base is being supported and encouraged too. Generally, the more support an affiliate receives, you more sales and leads they will generate on your behalf. Find out what (if any), tools are being offered to enhance the affiliate’s marketing process. Ask the network important questions such as, do they regularly email affiliates with new offers and offer changes? etc.

Return on Investment

Many CPA networks do not require a joining fee and there are no merchant joining fees for WOW Trk. However, if you are interested in joining a network that does require a fee, you need to be clear you will see a good initial return on that investment. The very nature of performance marketing means it’s a relatively risk-free avenue to explore, but introducing a joining fee increases that risk.
Please don’t hesitate to get in touch with us if you have any questions about the WOW Trk network. We look forward to helping you grow your business.

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