As a small business, can affiliate marketing really work for you? If you sell something online, you might only be a small business right now, but like any other online business, you have access to a world of customers. It really doesn’t matter what size you are because the possibilities are endless.
Budget Shouldn’t Be A Consideration
Affiliate marketing is of course performance-based, so budget doesn’t really come into it. A common misconception is that, as a small business with small advertising budgets, you can’t really run a successful affiliate programme. The truth is, you don’t need a single penny to get started with affiliate marketing. When you join an affiliate network like WOW Trk, you won’t pay a single joining fee. You will only ever pay when you see results. It’s risk-free, so it’s a no brainer!
Manage The Process Yourself
Talking of small budgets, as a small business you probably don’t have the internal resources to dedicate a full-time employee to manage your affiliate marketing. You might not even have the resources to employ a marketing manager. To save on costs, you can monitor and manage your affiliate marketing programme yourself. A good network will give you plenty of support to get started and learn the ropes. Plus, we actively recruit quality affiliates to our network, so you don’t have to.
Offer Bonuses & Reward Affiliates
To attract the very best publishers to promote your offer, you will need to entice them with a solid commission structure and rewards. Why not increase commission for high-achieving affiliates? This can act as an incentive for affiliates to drive more traffic/leads/sales to your offer. It will also help you stand out amongst other similar advertisers. Have a chat with your affiliate manager about the best way to approach this and don’t be afraid to make suggestions, we are always open to new ideas!
Don’t Think Like a Small Business
This one might seem counter-intuitive, but stick with us. If you start affiliate marketing with the restricted mind-set of thinking as a small business, you might never become that big business that you dream of. In the world of affiliate marketing (and online businesses for that matter), there really is no limit to how big you can grow. There is certainly no shortage of customers online!