To track your website’s traffic, Google Analytics is essential. There are so many advantages that we couldn’t possibly list them all here – that would need it’s own blog post! However, maybe you don’t like Google too much, or perhaps you want to try something alongside Google Analytics to test it’s accuracy. For this, there are alternatives! Here are some alternatives to Google Analytics that could possibly be better…you decide!
Clicky is a well designed tracking tool with plenty of features. By default it can track a large amount of information, and it’s dashboard gives you a look at your hourly traffic, top referrers, most popular pages, bounce rate, and time spent on the site. Everything you need is on one single page, and it’s very simple to navigate through. By using the ‘spy’ button, you can even see what real users are doing on your site right then and there! Digging deeper into the tool can get a little complicated, but for that there’s a help section. The downside to clicky is that it’s social media tracking is pretty weak. However, Clicky is still a great alternative to Google Analytics, with plenty of great features to sink your teeth into.
GoSquared is similar to Clicky, giving you a simple way to look at everything going on on your site. Traffic patterns are shown to you by the hour, as well as your busiest pages, comparisons, referrers and much more. Setting up an account is simple, and there are plugins available for platforms such as WordPress, Joomla, Magento, and Drupal. You even get a daily email from them to remind you of what’s going on on your site! This platform is free for 2 weeks but will then require an update. Sites that get a lot of traffic will just need to be careful about the pricing.
Woopra concentrates on real time analytics, so it differs slightly from the rest. You’ll be able to view your visitor’s locations, the top pages visited, plus a well designed infographic on traffic sources. In the visitor’s panel you’ll be able to see what each visitor’s clickthrough pattern was like, and even see what they’re looking at right at that moment in time. You don’t have to put in a lot of effort to use this powerful tool. There was only one issue we found with this service: the traffic it tallied was considerably higher when in comparison to other services, particularly Google Analytics. This can typically be 23% higher! However, if it’s real time tracking you’re after, Woopra is the route you should go. Just be prepared to invest!
Whatever reason you’d like alternatives to Google Analytics, you can’t get much better than the 3 platforms above. All vary slightly, so you’ll need to take your individual needs into account before selecting the platform that’s right for you. Do you already use a great alternative to Google Analytics? Let us know all about it in the comments!