It seems obvious enough that the name of the affiliate marketing game is to make as much money as possible. That’s why affiliate marketing is set up in such a way that encourages experimentation, testing and tracking. You want to see what methods result in the greatest ROI (return on investment) and what strategies are a little less effective.
They say that the devil is in the details and that’s largely true with all the tracking and testing. You want to keep close tabs on your search engine marketing campaigns, for instance, to see what keywords are generating the best click rates and conversion rates. Taking a step back, though, there are some bigger picture ideas that can really boost your affiliate income to the next level.
Go Global By Thinking Local
By its very nature, the Internet is a very international place and this lends itself, literally, to a world of opportunity for affiliate marketers. You might live in Canada and vacation in France, all while targeting visitors in New Zealand. The natural inclination is to run campaigns that are as worldwide and universal as possible, but these may not have the best conversion rates.
Instead, think about narrowing your scope down to the local level as much as possible and run separate campaigns for each of these regions. By specifically targeting people looking for insurance in Los Angeles, you can generate higher quality traffic than if you simply targeted insurance buyers all across North America.
Diversify Your Target Payout Level
Many beginning affiliate marketers are attracted to the offers with the highest payout levels, but veterans understand that real money can be made across the entire spectrum. While you could choose to specialize at one end or the other of the scale, it can be a good idea to have approach a broad range of offers as part of your portfolio.
It can be even better when you combine multiple offers into a single campaign; if a visitor is already interested in product A, you might tell them about how product B can make their experience even better.
Monetize Your Existing Content
When you start running a new offer on a new campaign, you may feel like you’re starting from scratch with a new site and new content. This isn’t always the case! In fact, if you have an existing website with a wealth of good content that continues to generate traffic, it’s very worthwhile to go through your archive to find articles and content that could be monetized with new affiliate offers. All it takes is adding in a new link or banner.