Different Offer Payment Models

Posted on Jul 31, 2013

At WOW Trk and many other affiliate networks, different offers work on different payment models.

Below are some payment models for different on offers on affiliate networks.

CPA – Cost Per Action/Conversion. Advertisers are billed for each conversion and affiliates are paid for each conversion. A conversion might be an insurance lead, a newsletter sign up, loan request, trial request or website registration.

CPC – Cost Per Click. Advertiser pays for each click delivered to their website. The affiliate is paid for each click they send to the advertiser website.

CPS – Cost Per Sale. Advertiser pays for each sale delivered to their website. Affiliate earns commission for every sale they manage to send to the offer.

CPM – Cost Per Thousand Impressions. This means the advertiser is billed per thousand impressions and the affiliate is paid per thousand impressions.

Hope advertisers and affiliates find this useful! :)

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