Launching a New Product Through Affiliate Marketing

Posted on May 23, 2017

Whether you’re a completely new business, or you’re simply adding a new product to an existing brand, an affiliate marketing campaign can super-charge that launch. We’re assuming your main goal is to get that product in front of as many relevant people as possible, right?

Why Affiliate Marketing is the Best Choice

You’re probably putting a marketing strategy together right now; considering the different channels available to you based on a tight budget. The brilliant thing about performance marketing is that it’s completely risk-free. You need little-to-no initial outlay costs (depending on the affiliate network your join). Here at WOW Trk, for example, there are no sign-up costs and no monthly fees. You only ever pay when a sale or lead has been generated for your business. On top of this, you only pay what you have previously agreed to, completely on your own terms.

Profit margins will dictate what you can offer an affiliate for their efforts. A sales based offer (CPS – cost per sale) might look something like this:

You will pay 15% per sale for every sale generated. OR if margins are tighter, perhaps:

You will pay 10% per sale for every sale generated.

If at this stage, you are only interested in leads (a CPL – cost per lead campaign) and you want to close the sale later, then your offer might look something like this:

You will pay £5.00 per lead for every lead generated OR if it’s a low-ticket service/product, perhaps:

You will pay £0.50 per lead for every lead generated.

Again, you can dictate what counts as a ‘lead’ for your business. This could be a name and email address submission, or this could be more in-depth contact information.

We are extremely flexible in what we can provide you as a merchant. In terms of tracking leads and sales, we have a number of different options available, including voucher tracking. We work closely with our affiliates to ensure a high-quality level of business is delivered to your brand. Most importantly though, we’re a friendly bunch of results-driven people, who genuinely love what we do. We’re always on hand to offer advice and talk through the different options available to you within the affiliate world. Please don’t hesitate to get in touch if you have any questions regarding our affiliate network.

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