How to Build an Email Marketing Strategy That Works

Posted on Feb 27, 2020

Keyboard keys spelling out Email.

Lots of business owners are laboring under the misapprehension that email marketing is an outdated strategy with no place in modern business. However, email marketing can still be a very effective marketing method, provided you approach it in the right way. Below are four email marketing strategies that will enable you to use email marketing to its full potential.

Build Up a Subscriber List

Needless to say, email marketing is impossible if you don’t have a healthy subscriber list to send your marketing to. How you go about developing your email subscriber list, and how dedicated you remain to maintain it over time, will both influence how effective your email marketing can be.

Your email marketing subscriber list should not just be a collection of every email address that you have in your possession. While you should continually add to your subscriber list, you should not add people to it just for the sake of it. Instead, try to convince your readers to sign up to your subscriber list of their own volition.

Encourage Reader Interaction

The more that your audience interacts with your marketing and your website, the more opportunities you will have to convert them into paying customers. A carefully tested subject line or a call to action within your email can both convince a user to go from your email to your main website, and can even trigger a purchase.

Try to write your marketing emails in a conversational tone that makes it seem as if you are speaking with the reader, rather than to them. This will make emails seem more conversational and will elicit a more positive response from the reader.

Personalize When Possible

Personalization is a tried and tested method for improving user engagement and interaction. Something as simple as addressing a user by their real name can make a huge difference in how effective your marketing is. Wherever you see an opportunity to add some personalization to your email marketing messages, you should leap on it without a second thought.

Pick the Right Provider

One of the most important components of a successful email marketing campaign is the right email provider. Different providers will offer you different total tools for both sending and analyzing emails as part of a marketing campaign. There is no single email tool that is objectively better than all the others. The best email tool for your needs will depend entirely on your individual situation and needs.

Start by compiling a list of suitable providers, and then begin investigating them in more detail. You will find plenty of useful information in online reviews, such as PieSync’s review comparing SendGrid and Mailgun which can help you to establish when you might benefit from using each one.

If you approach it in the right way, email marketing can form one of the most important components of your marketing strategy. Email marketing has been about for a long time, but it remains a powerful technique for those willing to put the work in.

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