15 Ways To Reduce Your Website Bounce Rate

Posted on Apr 25, 2014

All site owners should be conscious of their bounce rate. This is the amount of people who land on your pages and fail to click any further. Don’t worry though, as there are many ways of reducing this figure, and all of them are incredibly simple. So, take a moment to read through the fifteen points made below, and you should be in a better position to get things right…

  1. View your backline profile regularly to determine how other site owners are linking to your pages. If they’re not linking correctly, you can ask them to delete your reference.

  1. When targeting keywords, only use those most relevant to the products, services or information available from your site.

  1. Capitalise on accidental visitors by giving them a reason to stay on your site. Make it look attractive and interesting.

  1. Double check that all your external links are functional. Regardless of how old they may be, you should delete any that link to removed pages, etc.

  1. Ensure all your pages load quickly. If this means placing less advertising on your site or removing videos, so be it.

  1. Make it so anyone visiting your site can easily navigate to pages they want to view. Make your page tabs stand out.

  1. Don’t overstimulate people with too many choices. Make engagement simple and enjoyable.

  1. Make sure all your content is on top form and delivers what you’re advertising. If this means employing freelancers to write it properly, it’s most definitely worth it.

  1. Jazz up your 404 page to make it less boring because people see the same old design all the time. Obviously, you should try to remove pages like this if possible, but if you really have to keep them, make them look appealing.

  1. Don’t overload with links because your pages will look unattractive to those visiting. Also, having too many outbound links on your site could make Google think it looks spammy.

  1. Create funny and interesting content for people to read. Your site probably has a target market, right? Well then, why not find out what they like to read about.

  1. Keep content relevant to the website you’re publishing it on. If you run a site promoting plumbing products, don’t publish articles about how to rewire a factory unit.

  1. Make your site look fantastic. While you could design it yourself, unless you have sufficient skills, it’s best to find someone else who knows what they’re doing.

  1. Take action to make your website mobile friendly, as more and more traffic now reaches search engines via these devices.

  1. Keep everything on your pages static. Of course you can have banners on which images change, but try not to give your visitors too many moving parts. Not only does this slow your page down, but it also makes it look unattractive and overcomplicated.

So there you have it. After reading through those points, you should now have enough information to start making serious alterations to your site’s bounce rate. We hope this article has helped you to understand one of the fundamentals of successful site ownership.

Thanks for reading!

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