What does CPA, CPM, CPS or CPC mean?

Affiliate offers pay in a variety of ways, the terminology of payouts can be quite confusing at first. We breakdown some of the most common payout models for affiliate offers below.

CPA – Cost Per Action/Conversion. Affiliates are paid for each conversion. A conversion might be an insurance lead, a newsletter sign up, loan request, trial request or website registration.

CPC – Cost Per Click. The affiliate is paid for each click they send to the advertiser website.

CPS – Cost Per Sale. Affiliate earns commission for every sale they manage to send to the offer.

CPM – Cost Per Thousand Impressions. The affiliate is paid per thousand impressions of the marketing material e.g. a banner ad or email creative.

Interested in promoting these type of affiliate offers? You can use the free WOW TRK Offer Engine to discover new affiliate offers across multiple network networks.