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888 Casino – iOS – UK, IE, AT, FI, CA – CPA – VTA Non-Converting Offer (Net30 accounts only)
Offer ID: 28596
888casino is of the world’s leading casino brands, with a multi-award winning casino experience enjoyed by more than 25 million members. 888casino aims to provide the most enjoyable online experience available by combining exclusive games developed in-house by Section8 alongside branded video slots and ‘live’ Casino games, which offer high-quality video streamed casino games with a range of professional dealers.
Converts on first time deposit.
The minimum deposit is $10.
Tracking Platform: Appsflyer with Protect360
1. 888 apps are for adults only , we absolutely cannot have minors exposed to our ads or playing our games. All players must be targeted 18+ and for NJ 21+ and ads must be promoted with the age limitation!
2. 888 has created banners for all brands. You must use only the creative that 888 had creates and approved for use. It is not allowed to create your own ads and use them.
3. DO NOT Advertise 888 brands on ‘Family and Kids’ app categories!!
4. – Please block apps from Blacklist file from all our campaigns.
Video Creatives: https://www.dropbox.com/sh/bsl27fadpt9y9a7/AACIeyP-RrziOKj3f0aeeC6_a?dl=0
– Traffic with a CTI rate lower than 0.1 percent is deemed potentially less acceptable traffic and may be charged back.!
– Installs that occur less than 10 seconds after the associated click may be charged back.!
– At least 50 percent of installs must occur within one hour of the click or traffic may be charged back.!
– Daily click volume in excess of 200,000 with a click to install rate of less than 0.01% is considered fraudulent and will be subject to immediate blacklisting.!
Promoting on advertise.com is not allowed.
These Marketing Guidelines (“the Guidelines”) set out key principles to which you, must comply with in order to ensure your compliance with the applicable regulatory requirements, industry standards and best practices when displaying, marketing or promoting the Sites/Application, Links and brands or operated by us or any other entity in the 888 group of companies (“888 Group”) (collectively: “Advertising Materials”). These Guidelines include references to various subjects, such as: privacy and data security; marketing; advertisement and content; specific restrictions with regard to gaming advertisements, as well as compliance with platform policies.
These Guidelines do not derogate in any way from your representations, undertakings and obligations under the Agreement and any other agreement which was entered into between you and us and any other document binding upon you. Unless stated otherwise, any capitalized terms used in these Guidelines shall the same meaning as set forth in the Insertion Order and Exhibit A.
By displaying, marketing or promoting Advertising Materials, you undertake to comply and ensure that your Sub Publishers with these Guidelines, including any guidelines incorporated herein by reference. You further represent that you employ all necessary monitoring and review procedures for the purpose of complying with the aforesaid.
Unless stated otherwise, any capitalized terms used in these Guidelines shall the same meaning as set forth in the Agreement.
1. Privacy and Data Security
1.1. You shall ensure that all your end users and the end users of the Media Partner’s Sites (“End Users”) have been informed of, and if required by applicable law or regulation, have given their prior consent to any collecting or processing of their information (including any information which may allow the identification of End Users (“Personal Data”)) by us in connection with the Insertion Order and the Advertising Materials.
1.2. You and/or the Sub Publisher’s shall not in any manner infringe an End User’s privacy rights and shall not collect, transmit, disclose, copy or use End User’s Personal Data without having obtained the End User’s explicit and informed consent.
1.4. You and/or the Sub Publisher’s shall handle all Personal Data collected from End Users strictly in accordance with applicable privacy and data security laws.
1.5. You shall and/or the Sub Publisher’s take adequate technological and any other necessary measures in order to obtain the End Users’ Personal Data which is collected or processed by you.
1.6. You and/or the Sub Publisher’s shall obtain a clear and unambiguous consent from all End Users that Personal Data may be transferred to or stored in countries which may be located outside the European Union and/or outside of your jurisdiction and/or outside of the jurisdiction of the relevant End User, if required by any applicable law.
2. Advertisements and Content
2.1. You shall ensure that and any content which is presented to End Users of the Media Partner’s Sites or alongside the Advertising Materials (e.g. as part of any communication, advertisement etc) (collectively: “Displayed Content”), will adhere to all applicable laws, regulations and industry guidelines, as applicable, including with respect to any restrictions that are relevant to the distribution, display or promotion of Advertising Materials or Displayed Content.
2.2. Intellectual Property Rights: You and/or the Sub Publisher’s shall not, in any manner whatsoever promote, encourage, assist or engage in any infringing activity with respect to any third party’s intellectual property rights, and you shall take reasonable steps to ensure that your services are not misused or abused in this regard (including, without limitation, restricting End Users from uploading, submitting, distributing, delivering, hosting or engaging in any manner with content for which they have not obtained all necessary licenses, rights and permissions).
2.3. Native Advertising: You and/or the Sub Publisher’s shall not display Advertising Materials in the form of native advertising (i.e. an advertisement which is cohesive with the content of the host page or platform on which it is placed (“Page”), or which is assimilated into the Page’s design, or consistent with the Page’s behavior such that the advertisement’s experience follows the natural form and function of the Page’s user experience), unless the following restrictions and conditions are met:
(i) Advertising Materials must be clearly distinguishable from the Page, with distinct visual cues (e.g., clear and visible boundaries, prominent shading or background color, distinct font, or other visible cues) and are distanced from any linkable or tappable buttons, controls or items on the Page;
(ii) Advertising Materials must include: (1) a clear and prominent marker which explicitly indicates it is an advertisement and identifies the entity on whose behalf the Advertising Materials are served (e.g. “Sponsored/promoted by…”, “Ad brought by…”, “Ad promoted by…”); and (2) a prominent and visible link to the necessary disclosures with regard to the origin and content of the Advertising Materials.
2.4. Behavioral Advertising: If you and/or the Sub Publisher’s engage in behavioral advertising (i.e. the practice of collecting information from web browsers and applications in order that it can be used to present online advertisements that are more relevant to the user) in connection with the displaying and promoting of any Advertising Materials, then you shall comply at all times with all consumer disclosures, notifications and choices pursuant to applicable law and best industry practices, including but not limited to, the requirements of the Self-Regulatory Principles for Online Behavioral Advertising administered by the Digital Advertising Alliance.
2.5. Prohibited content: Any action taken directly or indirectly by you and/or the Sub Publisher’s with respect to the Advertising Materials or Displayed Content shall not encourage any activity, use, or promotion of any content that may be reasonably deemed as including any being any one of the following:
(i) abusive, demeaning, prejudicial, harassing, threatening, obscene, libelous, defamatory, “Hate Speech” or promoting or condoning violence against individuals or groups;
(ii) sexually explicit, pornographic or containing obscene content;
(iii) false, fraudulent, misleading or containing deceptive material, false representations or notifications, or material which impersonates others;
(iv) defamatory, abusive, or threatens physical harm to others;
(v) advocates or facilitate violence of any kind;
(vi) having any content which is targeted at or designed to appeal to minors;
(vii) having any type of harmful applications or components which intentionally pose a security risk or create or exploit any security vulnerabilities, or any other malicious code or conduct, including taking any action that may materially interfere with or disrupt the End User’s experience or his ability to use its device;
(viii) acting in a manner that may be considered as hacking or hijacking of the End Users’ system(s) or browser functionality;
(ix) acting in a manner that may harm the 888 Group or our reputation; or
(x) encouraging, promoting or assisting any illegal activity or any other conduct which may be deemed as unlawful or in violation of any applicable law, regulation, directive or any rules, limitations and restrictions that are relevant to the distribution, display or promotion of the Advertising Materials, or an order of any court or tribunal or judicial body, or any activity that could give rise to civil liability, or that infringes any third party rights (including, without limitation, intellectual property rights, privacy, publicity, data collection and any other rights).
2.6. Prohibited Activity: you and/or the Sub Publisher’s shall not display, promote or distribute Advertising Materials or present the Displayed Content , in any manner which:
(i) violates any applicable law or regulation, or infringes any third party’s rights, including privacy or proprietary rights; or
(ii) uses any materials or content which includes any virus, worms, malware, spyware, spam-ware, Trojan horses, or any other computer code, files or programs designed to interrupt, hijack, destroy, limit or adversely affect the functionality of any third party’s computer software, mobile device, hardware, network or telecommunications equipment, or which materially interferes with or disrupts web navigation or browsing, or which disables or modifies, interferes or intervenes with an End Users’ control over the operating system or browser settings; or
(iii) incentivizes any End Users to perform any action for the purpose of generating traffic, clicks, actions or impressions of the Advertising Materials; or
(iv) uses or employs any misleading, fraudulent or inappropriate practices that may deceive the End User to generate an action with regard to the Advertising Materials (e.g. making false or misleading claims about the state of the End User’s system, impersonating system notifications, etc., such as fake “watch this video” graphic, a face missing codec, etc.); or
(v) incentivizes the End User to perform any of the foregoing, or assists, incentivizes or encourages a third party to perform any of the forgoing.
2.7. Fraudulent Activity: you and/or the Sub Publisher’s shall not be involved with any activity which is: (i) illegal in any applicable jurisdiction; (ii) made in bad faith; or (iii) intended to defraud the Company or circumvent any contractual or legal restrictions, regardless of whether such act or attempted act actually causes us or any of the websites owned or operated by the Group any damage or harm. Without limiting the generality of the foregoing, you shall not be involved in any of the following fraudulent activities:
(i) money-laundering or any other laws and regulations which apply to you;
(ii) false, misleading or unauthorized advertising or representations;
(iii) engaging in, allowing, promoting, assisting, encouraging or benefiting from, whether directly or indirectly, any act that involves fraud of any kind;
(iv) attempting to artificially increase the consideration payable to you by the Company;
(v) reading, intercepting, recording, redirecting, interpreting, or filling in the contents of any electronic form or other materials submitted by any person;
(vi) modifying, redirecting, suppressing, or substituting the operation of any button, link, advertisements or other interactive feature of the Sites or Applications;
(vii) causing the Company’s Sites or Applications (or any page thereof) to open in the End User’s browser other than as a result of the End User clicking on the Advertising Materials;
(vii) incentivizing any End User to perform any of the foregoing, or assisting, incentivizing or encouraging, whether directly or indirectly, a third party to perform any of the forgoing.
2.8. Gaming guidelines: you and/or the Sub Publisher’s must comply with all the guidelines hereunder when promoting or displaying Advertising Materials:
(i) Displayed Content and Advertising Materials must be clearly identifiable and recognizable as a marketing communications and clearly identify the operator;
(ii) Displayed Content and Advertising Materials must be socially responsible, with particular regard to the need to protect children, young persons and any other vulnerable persons from being harmed or exploited;
(iii) Displayed Content and Advertising Materials must not portray, condone or encourage gambling that is socially irresponsible or could lead to financial, social or emotional harm; condone or encourage criminal or anti-social behavior; exploit the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of children, young persons or other vulnerable persons; suggest peer pressure to gamble or that abstention from gambling is disparaging; suggest gambling is a “rite of passage”; be likely to be of particular appeal to children or young persons, especially by reflecting or be associated with youth culture; be directed at those aged below 18 years (or any other minimum gambling age under any applicable jurisdiction) through the selection of media or context in which they appear; or include a child or a young person.
(iv) Displayed Content and Advertising Materials must not link gambling to seduction, sexual success or enhanced attractiveness;
(v) Displayed Content and Advertising Materials must not portray gambling within the context of “toughness” (i.e. machismo) or link it to resilience or recklessness;
(vi) Displayed Content and Advertising Materials must not suggest that gambling can enhance personal qualities, for example, that it can improve self-image or self-esteem, or is a way likely to lead to control, superiority, recognition or admiration;
(vii) Displayed Content and Advertising Materials must not be exploited to justify gambling or luck based on cultural beliefs or traditions;
(viii) Displayed Content and Advertising Materials must not suggest that gambling can provide an escape from personal, professional or educational problems, such as loneliness or depression; suggest that gambling can be a solution to financial problems; be an alternative to employment or a way to achieve financial security; portray gambling as indispensable or as taking priority in life – for example, over family, friends or professional or educational commitments; or condone or feature gambling in a working environment;
(ix) Displayed Content and Advertising Materials must not suggest that solitary gambling is preferable to social gambling;
(x) Displayed Content and Advertising Materials must not materially mislead or be likely to do so or mislead the consumer by omitting material information. It must not mislead by concealing material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner. In this regard, “material information” is information in respect of which the consumer needs to make informed decisions in relation to a product. Whether the omission or presentation of material information is likely to mislead the consumer, depends on: the context and the medium, and in this regard, if the medium of the marketing communication is constrained by time or space, then the measures that the marketer takes to make that information available to the consumer by other means are relevant;
(xi) Displayed Content and Advertising Materials must state significant limitations and qualifications. Qualifications may clarify but must not contradict the claims that they qualify. Qualifications must be presented clearly;
(xii) Displayed Content and Advertising Materials must not describe a product as being “free”, “gratis”, “without charge” or anything similar, where the consumer has to pay anything other than the unavoidable cost of responding and collecting or paying for delivery of the item. Displayed Content must make clear the extent of the commitment the consumer must commit to in order to take advantage of a “free” offer; and
(xiii) Displayed Content and Advertising Materials that include a promotion and are significantly limited by time or space, must include as much information about significant conditions as practicable, and must clearly direct consumers to an easily accessible alternative source where all the significant conditions of the promotion are prominently stated. End Users should be able to retain those conditions or easily access them throughout the period of the promotion.
|Session Lifespan||672 hours|
|Expiration Date||25th March 2042|
|Existing Affiliate||View on GlobalWide Media|
|New to GlobalWide Media?||Sign up to Affiliate Network|
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