Introduction To Tracking – Why You Need To Track Your Affiliate Links

Posted on Nov 28, 2015

As an affiliate marketer your main aim is to increase your commission and make lots of money! In order to achieve this it’s likely you will begin promoting offers using a range of methods, such as social media, email, and content marketing. The key to increasing your conversions is to understand exactly which promotional methods are giving you the best return on your investment. It’s impossible to know this without tracking links, so here’s a useful affiliate marketing tracking guide for WOW Trk.

Sub IDs

Most affiliate networks allow you to add something called a ‘sub ID’ to your tracking link. A sub ID allows you to create customised links that can be used for different traffic sources. For example, if you want to track conversions from your email marketing campaigns, you can add a sub ID such as ‘email’ on to the end of your tracking link and then use this link for your email promotions. If you are promoting the same campaign on Facebook, you can add a sub ID such as ‘FB’ or ‘facebook’ on to the end of the link and use this link when promoting on your Facebook page.

The WOW Trk network makes this very simple for you. When you click on an offer to grab the tracking link, you will see some options underneath to customise it. Choose the ‘add sub IDs’ option and you will see there is space to add up to five sub IDs into any one link.

Tracking Section on Offer Page within the Affiliate Interface


When you login to your affiliate account and view your reports, you will be able to filter them based on the various sub ID’s you have created. This will let you see which of your marketing methods are delivering the best results, allowing you to refine your approach and earn even more commission. Adding further sub IDs into a link means you could even track very specific things, such as one specific email, one specific blog post, or one specific social media post.

If you’re not already using customisable tracking links, we strongly recommend you do so, especially if you are unsure exactly where your conversions are coming from. The WOW Trk network makes it very easy to set-up customised tracking links and create custom reports using different filters. However, if you need any assistance with this process, please contact your affiliate manager who can help you with this or just drop our support team an email.

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