Email Marketing Tips 2014

Posted on Mar 03, 2014

Email marketing can be a great way to drum up more business and get yourself more traffic/conversions. However, there are right ways and wrong ways to go about it. Many people sit and carefully craft what they believe to be a great email marketing campaign, only to realise that once they’ve hit ‘publish’, they didn’t get as many opens or click throughs as they were expecting. In reality, email marketing doesn’t have to feel like a struggle. To help you, here are some of the tips we think will help you to get your emails opened, read, and clicked over and over again. Here are our email marketing tips for 2014:

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Behave More Like a Friend

If you had a choice between reading an email from a huge corporation or reading an email from your best friend, which one would you rather choose? It’s a no brainer – your friend’s email is sure to be more fun, interesting, and non-formal. This is why you should consider behaving more like a friend if you want people to subscribe to your emails.

  • Tone down a corporate appearance and go for a more minimal design to start off with.

  • Write in a conversational, yet respectful voice.

  • Talk as if you are only emailing one person – don’t mention a list.

  • Email when you have something helpful or valuable to say.

  • Don’t repeat somebody’s name too often – it’ll sound like a call centre script, and a little bit weird.

  • Give people some kind of reward for reading your emails – like a useful tip. Make  sure they benefit!

Writing Seductive Subject Lines

Email subject lines need to grab attention, just like headlines do. You want your subject lines to seduce every reader and entice them into opening the email. Many people’s inboxes are congested, so this is an essential part of getting your email opened.

  • Promise them something good in the subject line – a discount, a tip, something that will make them better at what they do.

  • Use powerful words to attract attention.

  • Use digits – this can stop eyes from wandering. For example 3  unbeatable tips to make your business better.

  • Bizarre words can intrigue people.

  • Don’t try to be clever.

  • Try something new – he who dares wins!

Making Sure Your Emails Engage with the Reader

Now the reader is happily opening your emails, you need to keep them hooked.

  • Writing fast will allow your personality and enthusiasm to shine through.

  • Keep it short and sweet.

  • Ask questions, as you would as if you were speaking face to face.

  • Add a personal touch to make readers trust you.

  • Make sure you use the word ‘you’ – this is one of the most persuasive words ever, believe it or not.

Selling in Your Emails

Ok, we get you need to make a living. Here’s how to sell in your emails.

  • Don’t sell before you’ve warmed up a prospect. Become a useful tip giver first, or a friend.

  • Highlight the benefits.

  • Tell stories that can lead up to your sales message.

  • Insert multiple links to the same page.

  • Give a deadline to create a sense of urgency.

  • Have a clear call to action.

Every subscriber you currently have is giving you a vote of confidence – so be happy! Never take anybody’s attention for granted, because all time is precious. Prove your value to your subscribers every week and they will trust you and like you!

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