How To Improve The Speed of Your Website

Posted on Feb 04, 2014

Having a website that loads quickly is very important. You want your website to give your audience and unmatchable user experience, but it can’t do that if it’s taking too long to load. We all know that people get bored quickly, so if a page or site is taking more than a couple of seconds to load, it’s likely they’re going to bounce. We’re here to help you improve the speed of your website, so you can provide your audience with a great experience and increase the quality of your site. Here’s how to get started:

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Photo credit: Flickr

Choose a Good Host
The first step to a quick loading website is a good host. You need to choose a host with a professional configuration for the best results!

Break Up Long Pages
As we should all know, image files are large and take longer to load. One simple way to cut down the load time on, say, an e-commerce site, is to simply break one long page into multiple pages so the user only downloads so many images per click.

Cut Unnecessary Elements
Smaller pages will load faster, so you need to take a good hard look at each and every one of your pages and cut out the unnecessary elements that could be slowing you down. Think about how each aspect of your pages helps you sell your products. If something isn’t directly related to selling your products, get rid of it.

Remove Extra Whitespace from Your Coding
This is a really simple way to speed up your site. All you have to do is go through your code and delete any excess spaces. You can use an online tool to do this quickly and easily. Like Tesco says: every little helps! You can also take this time to clean up any unnecessary code.

Use CSS
Cascading style sheets (CSS) load much faster than pages designed with tables. CSS pages will display content as soon as they’ve loaded, so viewers will be able to see the top portion of the page before the bottom has even begun to load. Browsers read CSS faster, so if you aren’t currently using it we suggest you do!

Make Your Image Files Smaller
Take a look at the pictures on your site. Are there any bits you could get rid of to make your files smaller? You might find unnecessary parts of the images that you could easily cut out without compromising on the quality of the image. This will make your image files much smaller and improve the speed of your website! You can quickly compress images online using Smush.it.

Define Image Height and Width Tags
These tags tell the browser how large an image will be, so it’s able to load other parts of the page while the image loads. If you fail to do this, the browser will have to wait for the image to finish loading before displaying any text at all. This will almost certainly result in a bounce!

Of course there are many more ways you can improve the speed of your website, but these are our favourite. Try them out and see just how much faster you can make your site!

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