How to Engage the Right Audience with your Affiliate Marketing Campaign

Posted on Aug 06, 2015

Let’s say that you are a company that sells car audio equipment and you want to build up brand awareness in your local market. Given this, it might be a good idea to partner with some of the local car clubs, perhaps offering special deals to the members. That makes sense, because the people who actively participate in the car clubs might also be interested in upgrading their in-car entertainment systems. They’re the right audience.

It would not make nearly as much sense to become a sponsor for a local cat fanciers convention. While it may be true that many cat owners may also have vehicles in need of new stereos and speakers, these cat enthusiasts are not your target demographic. The foundational mindset for offline marketing, in this sense, is not all that dissimilar from the affiliate marketing strategy you may utilize for your online marketing efforts.

Better yet, because the Internet can empower advertisers with incredibly robust tools and highly detailed statistics, it is actually even easier to pinpoint your exact target customer group. Affiliate marketing lets you target exactly those users who are most likely to convert. The key is identifying this group and then utilizing the best affiliate marketing strategy to engage this exact audience.

audience

From the perspective of the advertiser working with a top affiliate network like WOW Trk, this goal can be accomplished in several different ways.

First, geotargeting can play a very heavy role in this regard. While some advertisers are perfectly happy to accept traffic from any global location, a good number of advertisers are primarily only interested in a few select regions. When designing your affiliate campaign, you can select exactly which countries you want to target and the affiliates will promote your offer accordingly.

Taking this strategy even further, it is oftentimes a good idea to run several concurrent campaigns across different countries, even if the offers are fundamentally identical. This allows you to run region-specific ad creatives and ad copy, for instance, that better targets the traffic in that specific area. People in Ireland will immediately feel that promotions targeting the people living there are more relevant than if the promotions were more general in nature.

Second, the wording and design of the promotional materials should align with the audience that you are seeking to target with your affiliate marketing strategy. The language used in ads targeting the youth market will be distinctly different from the language used when targeting the senior market. A great copywriter can be invaluable for this reason, as is a great graphic designer with an affiliate marketing mindset for optimal click-throughs and conversions.

Third, it can be helpful to provide prospective affiliates with some context for your affiliate marketing campaign. In the affiliate program description, you can state the types of traffic that you desire and the kinds of users who are most likely to convert. The affiliates can then work their expertise to drive the perfect audience to your offer.

And don’t be afraid to reach out to notable influencers in your niche or industry, informing them of your affiliate program and how the arrangement can be mutually beneficial. They can promote your offer if they don’t know it exists!

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