Advertiser Cost Models

At WOW Trk you can run your advertising campaign (offer) on a range of different cost models. Below are the cost models you can choose from.

CPA – Cost Per Action/Conversion. You are billed for each conversion and affiliates are paid for each conversion (minus our override). A conversion might be an insurance quote, a newsletter sign up, loan request, trial request or website registration.

CPC – Cost Per Click. You pay for each click delivered to your website. The affiliate is paid for each click (minus our override) they send to your website/landing page.

CPS – Cost Per Sale. You pay for each sale received on your website. Affiliate earns commission for every sale they manage to send your website (minus our override).

CPM – Cost Per Thousand Impressions. This means you are billed per thousand views of your marketing material and the affiliate is paid per thousand views (minus our override).

Co-Reg – Co-Registration. Pay for a registration to your site via a third party site registration. For example if a person is signing up to ‘Z.com’ and on the sign up form it says do you want to also sign up to ‘Y.com’ (your site) you would pay for each person that ticked to sign up to your site also.

Ready to sign up as an advertiser on WOW Trk?   Register Now »

Once you are signed up you will be assigned an account manager who will be able to help you get started.